Posted in

How to Make Your eCommerce Custom Clothing Profitable


How to Make Your eCommerce Custom Clothing Profitable Despite the slowness of global logistics, eCommerce is growing. eCommerce allows businesses of all sizes to expand without incurring the overhead costs associated with traditional & brick-and-mortar operations. Because of this, we see many businesses engage in online selling more than ever before.

It is advantageous to be able to personalize things, especially when it comes to clothing. Statista predicts that the amount of money spent online on apparel and accessories in the United States will reach $295.7 billion by 2025.


Through these numbers, it won’t be surprising when bespoke clothing becomes the dominant trend in the future of eCommerce.


It should come as no surprise that the online fashion business has grown as a result of growth drivers such as digital channels, mobile devices, and technical advancements. There is a big possibility for fashion-savvy business people to get engaged in going digital.


Read on to discover more about building an eCommerce custom clothing business and how to make it profitable.


Making the Business Profitable


Repeat business is an excellent method to increase profitability. Given the time, effort, and money that goes into acquiring new clients, retaining those you already have can be an effective approach for lowering your cost of doing business per unit sold and increasing your profit margin.


● Focus on Community-building


Customers will remember your company more if you develop a community for them. Make use of numerous social media sites to initiate conversations that are not about product promotion. You might want to show your support for social concerns related to your firm. Customers can be won over by adhering to these ideas.


80% of your content should be educational, motivating, or entertaining, with the remaining twenty percent being commercial. Additionally, you can create surveys to collect responses on upcoming purchases. You can also share user-generated content from social media channels. The shout-out has the power to convert followers into committed consumers and brand ambassadors who market your personalized items.


● Invite and Incentivize


You should not send unsolicited emails to your clients if you have access to their email addresses; but, keeping them up to date on new offerings, special pricing, and invitation-only events can make them feel appreciated and enhance your relationship with them. You may plan a special event for VIP consumers or devise a rewards system for your new product line.


● Sharpen Your Customer Service Skills


If you want clients to return and suggest their friends to you, you must deliver outstanding service. Here are the five ways to demonstrate your excellent customer service and give appreciation for your clients & patronage:


1) Make sure all of your contact information is prominently listed on your website and the various social media channels you use, and then respond fast.

2) Respond immediately to any difficulties or inquiries addressed by customers. The vast majority of people simply want their voices to be heard and are appreciative of your genuine efforts to assist them.

3) If you take care of your employees, they will take care of your customers.

4) Tell the truth. This entails accepting responsibility for one & errors.

5) Along with your purchases, include handwritten letters of thanks.



Nowadays, building a profitable business in the digital age is not just about making money. Making a profit means capturing your audience and giving them more than what they’re paying for. In this case, even eCommerce businesses that involve fashion must push for excellence in quality clothing, customer service, and beyond.


Are you looking for an eCommerce website for tailoring?


Tailorbase is here to help you build a successful fashion business online and it doesn’t need to be complicated.


Tailorbase knows the industry and also how to digitise your showroom with all the fabrics required to make an outstanding eCommerce system. This will undoubtedly engage your existing and new customer to order efficiently.


See more about how things work for eCommerce and more here

More insight content