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Bespoke to E-commerce—How the Apparel Industry Is Changing

Bespoke-to-E-commerce—How-the-Apparel-Industry-Is-Changing

Bespoke fashion has long been the domain of high-end designers and luxury brands. But with the advent of e-commerce, even mass-market retailers are now able to offer custom-made clothing and accessories. This shift is being driven by a number of factors, including the increasing popularity of online shopping, the rise of mobile commerce, and the growing importance of social media in the fashion industry.

 

That said, let & delve into the apparel industry, discussing how the industry is moving from bespoke to e-commerce:

 

What & the Bespoke Model of Fashion?

 

The bespoke model of fashion is based on the idea of made-to-order clothing, where each piece is individually created for a specific customer. This approach has a number of advantages, including the ability to create unique garments and the ability to tailor each piece to the customer & exact specifications.

 

However, the bespoke model is also very time-consuming and expensive, which has limited its appeal to only the most affluent consumers.

 

What & the E-commerce Model for Fashion?

 

The e-commerce model, on the other hand, is based on the idea of ready-to-wear clothing that is produced in large quantities and then sold online. This approach is much faster and less expensive than the bespoke model, and it allows even mass-market retailers to offer custom-made clothing and accessories. The e-commerce model is also more convenient for consumers, who can shop for custom-made clothing from the comfort of their own homes.

 

What Factors Are Driving the Change?

 

The apparel industry is moving away from the traditional bespoke model and towards a more e-commerce-focused approach. This shift is being driven by a number of factors, including the increasing popularity of online shopping, the rise of mobile commerce, and the growing importance of social media in the fashion industry. The shift from bespoke to e-commerce is also being driven by the rise of mobile commerce.

 

Consumers are increasingly using their smartphones and tablets to shop for clothing and accessories, and retailers are responding by making it easier to purchase custom-made items through their mobile devices.

 

Finally, social media is playing an increasingly important role in the fashion industry, and this is also driving the shift from bespoke to e-commerce. Social media platforms such as Instagram and Pinterest are being used by fashion brands to connect with consumers and promote their products. And as more consumers turn to social media for fashion inspiration, retailers are under pressure to offer custom-made clothing and accessories that can be easily purchased online.

 

Conclusion

 

Really, with so many fashion brands now going to e-commerce and experiencing great success, your brand should do the same!

 

The world of apparel and fashion is changing, and while there is still a time and place for bespoke fashion, the vast majority are looking for more accessible and affordable fashion pieces. So, if you haven’t yet, start adapting your business to a more e-commerce-oriented world.

 

Not only will it help your business grow, but your audience will also appreciate the fact that their favorite pieces of clothing are more readily available online for them to purchase and don on their body.

 

Tailorbase offers the tailoring world the best e-commerce websites needed to achieve great success.

 

If you are looking for e-commerce web design for tailoring, get in touch with us today!

 

 

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