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Why having a bespoke tailoring website makes sense for custom tailors


The custom clothing industry is picking up again, thanks to online brands that deliver premium quality tailoring services at more affordable prices.

Custom tailoring, or bespoke tailoring, as some call it, has a very long history, one that dates back further than ready-to-wear clothing, in fact. But custom tailoring offered online is relatively new. Many are so used to going to their favorite tailors to be measured for a suit, for instance, that there’s some doubt about the accuracy of simply sending your measurements online. But as we have mentioned at the beginning of this post, custom clothing is getting more popular again, thanks to the success of some e-tailor brands.


If you, too, are interested in entering this industry to expand your brick-and-mortar tailoring shop, read on as our experts in eCommerce websites for tailors share why you should consider going online:


Why Do More Customers Prefer Online Custom Clothing These Days?


Convenience may be the most apparent reason customers prefer to purchase custom clothing online. They can do so from the comfort of their own home, and they don't have to worry about traveling to a store and dealing with crowds. In addition, they can usually find a greater selection of clothing online than they would in a physical store.


Another reason why customers choose to purchase custom clothing online is that it is often more affordable than buying from a physical store. This is because online retailers don't have the same overhead costs as brick-and-mortar businesses, so they can easily pass those savings on to their clients.


Finally, customers appreciate that they can usually get their custom clothing made faster when they order it online. This is because the process is often more streamlined and efficient than in a physical store.


How Can Your E-Tailoring Shop Attract More Customers?


Here are some easy-to-follow tips on how to attract more customers to your e-tailoring shop:


1. Make Sure Your Site Is Easy to Navigate and That It’s Informative

Your website should be easy to navigate so potential customers can easily find what they’re looking for. Include clear yet short descriptions of your products and services and plenty of photos to give visitors an idea of what you offer.


2. Offer Different Services

In addition to custom clothing, you can offer other services such as alterations, repairs, and bespoke services. The more services you provide, the more likely you are to attract customers.


3. Use Social Media to Promote Your E-Tailoring Shop

Make sure to promote your e-tailoring shop on social media. Use hashtags, post photos of your products and services, and include a link to your website in your profile.


4. Offer Discounts and Promotions

To get more customers, you can offer discounts and promotions on your products and services. For example, you can offer a discount for customers who purchase custom clothing from your website.


5. Provide Excellent Customer Service

Make sure to provide excellent customer service to encourage customers to purchase custom clothing from you. Respond to client inquiries promptly, and address any concerns or issues they may have. Following these tips can help you attract more customers to your e-tailoring shop and expand your business.



There’s no doubt that custom clothing is becoming more and more popular, especially with the success of some e-tailor brands. If you’re looking to get into this industry to grow your brick-and-mortar tailoring shop, you need to be sure that you have a bespoke tailoring website that will attract customers and keep them coming back. Tailorbase can help you with that. Tailorbase can set up your very own bespoke tailoring website that will match the services you offer.

We have come up with the solutions you need to thrive as a tailor online, so you can focus your energy and time on what you do best.

Find out how it works today!

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